REVIEW: CASIO EX-FR10 Action Cam (GALLERY; VIDEO)

The Action Camera market is quite the thing at the moment. Ever since Nick Woodman thought it would be a nice idea to capture action shots of his surfing trips and set about creating a little silver box that made him a Hero, companies of every size seem to be bending over backward to put out diminutive cameras that can both take a beating and deliver quality videos of crazy people doing crazy things. Being the risk-averse place that it is, Japan hasn’t been the biggest adopter of the action camera trend, and, being the inward-looking developers and manufacturers that hey are, most J-brands didn’t see opportunity until late in the game; they’ve been desperately trying to stake their claim in the action cam market ever since.

Sony has changed up the form factor a bit, JVC and Ricoh have gone for full-on assault drop Space Marine armour (for the glory of the imperium of man!), and Panasonic went with the duo of innovative mounting option and first-to-the-market 4k for theirs. In the end though, they all did basically the same thing: capturing the action. Which the GoPro already does, along with a massive ecosystem of 3rd party enhancements. It’s basically an analog for the classic J-Feature Phones vs. Apple iPhone situation.

The one Japanese electronics behemoth that was noticeably absent from the fray was CASIO… until now.